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BetBright was a digital entertainment and online sports betting company based in Dublin and operating in the UK and Republic of Ireland.
As of 5 March 2019, Betbright ceased gambling operations on a permanent basis after the company was bought by 888 Holdings for £15m.[1]
History[edit]
BetBright was founded in 2013, by Marcus Brennan, Richard Brennan, Gary Hunter and Tadhg O'Toole.[2]
The company develop and operate its own sports betting and online casino platforms, instead of using a white-label system delivered by another provider.[3]
On 6 November 2014, BetBright announced the addition of its online casino product to complement the existing sports betting platform.[4]
In 2015, BetBright expanded on their sports betting by incorporating a range of virtual games from Betradar.
On 30 January 2016, prominent racehorse owner and businessman Rich Ricci was unveiled as the new Executive Chairman of the company.[5]
Betbright Free Bets
In November 2016, BetBright's focus on internal product development resulted in them winning the 'Best In-House Product' award at the 2016 EGR operator awards,[6] this was followed up soon after by winning the 'Best Football Betting Product' award at the annual SBC industry awards a month later.[7]
On 22 August 2017, BetBright announced the hiring of ex Poker Stars Director, Sarne Lightman as the new MD of Sportsbook and Casino.[8]
In February 2018, BetBright announced growth plans[9][10] as it aims to be a 'disrupter' in the gambling sector,[9][10] with ambitions to add almost 130,000 new customers in 2018[9] and forecast doubling in revenues from â¬14m in 2017 to â¬29m in 2018.[9]
In June 2018, BetBright was recognised for its creativity and innovation in online gambling following the development of their ârecommendations engineâ â a first for the gambling sector. - winning the 'Innovation in sports betting' award at the 2018 EGR Marketing & Innovation Awards 2018.[11]
In March 2019, BetBright was sold to 888 Holdings for £15m, a deal which sparked controversy when the sale announcement included a link to an 'FAQ' site that said 'all bets due to settle after 5 March at 23:59pm will be voided.' This affects all season long bets on the Premier League.[12]
Awards[edit]
Sponsorships[edit]BetBright Cup[edit]
In January 2015, BetBright embarked on a three-year sponsorship deal with Cheltenham racecourse to include four of the seven races on the New Years Day card; as well as the feature race on Trials Day; and the BetBright Cup throughout the Cheltenham Festival.[16]
The BetBright Cup (formerly the Prestbury Cup) is the competition between Irish trained horses and British trained horses at the Cheltenham Festival. The trophy is awarded to the country with the most number of Cheltenham Festival horse race winners.[17]
In January 2016, it was announced that Hector à hEochagáin would captain the Irish side, while Robert 'Choc' Thornton would captain the British side. The series ended in a draw between both countries.
In February 2017, it was announced that Hector à hEochagáin would reprise his role as Irish captain, while Phil Tufnell would take over the role of British captain throughout the Festival.[18] BetBright also announced a prize fund of £10,000 to be paid to the Injured Jockeys Fund in the country of the winning team.[19] The series ended with Ireland beating the British team on a scoreline of 19â9.[20]
In February 2018, it was announced that Ex England cricket spin bowler Phil Tufnell and former snooker star Ken Doherty[21] were the BetBright Cup captains of Great Britain and Ireland, respectively.[21]
BAMMA sponsorship[edit]
In July 2017, BetBright was unveiled as the official betting partner of Europe's biggest MMA promotion at BAMMA29 in Dublin.[22]
![]() Nottingham Forest[edit]
On 13 June 2018, BetBright were announced as the official shirt sponsor for EFL Championship club Nottingham Forest for their 2018â19 season. The deal was said to be the most 'significant front-of-shirt agreement in the club's history'.[23] The BetBright company logo will be displayed on the front of all of Nottingham Forest's playing kits for the coming 2018/19 season. BetBright have even agreed to slightly alter the colouring of their logo, to all-white branding, in order to maintain the traditional colour scheme of Nottingham Forestâs Garibaldi red shirt.[23]
Ambassadors[edit]
Hector à hEochagáin, Robert 'Choc' Thornton, Phil Tufnell and Ken Doherty have all held the role of BetBright Cup captains.
In addition, BetBright have enlisted the services of veteran TV presenter Nick Luck as a regular horse racing pundit.[24]
Former professional footballer Jimmy Bullard has been a football ambassador for BetBright since the 2016â17 Premier League season, writing a weekly blog column.[25]
Football World Cup 2018[edit]
In June 2018, BetBright hired Rebekah Vardy - wife of England forward Jamie Vardy - as a VAR expert for the tournament, alongside former Premier League referee, Mark Halsey.[26]
References[edit]
External links[edit]
Retrieved from 'https://en.wikipedia.org/w/index.php?title=BetBright&oldid=981452914'
Important
On Tuesday 5th March 2019, BetBright has stopped offering gambling services on a permanent basis. The bookmakerâs mobile services are also stopped, so we recommend you to choose another betting app from our list.
Mobile App for Android
Betbright sportsbook and casino apps are available on Android devices, and they are both a mirror reflection of its primary site. The design and navigation are the same as well. Thus, it would not be a problem getting used to the app if you have been a Betbright player for a long time. However, new players should not worry as the app is very user-friendly. Even if you are not techy, you will never have issues navigating around the app.
Download and Install the .apk File
The mobile app for Android is not as easy to get, unlike the iOS app. Due to the strict policies of Google Play Store, games that involve real money strictly banned. For this reason, you need to visit and register an account at Betbright before you could get the app. The following is the process to download the platform:
Steps to Download BetBright Android App
App for iOS
The brand has improved the way customers place their bets on iOS devices, too. Through the mobile app, you can fund your account or make withdrawal transactions. The features, design, and functionality offered on the iOS app are also identical with those on the Android app. The only advantage of iOS is that it has a more comfortable download and installation process.
Download and Install the App
Follow these simple guidelines to download and install the Betbright Sports and Casino mobile apps on your device:
Steps to Download BetBright iOS App
Mobile Sports BettingThe Sportsbook is the main focus of the platform. However, this does not mean that the Casino has taken for granted. It covers 20 different Sports, not that much, but all the mainstream and popular sports you usually see in other bookies are present there. Horse Racing, Football, and Tennis are the most prominent ones. Same With other bookmakers, Football is where plenty of markets and higher odds could found. Currently, it caters 40 various football matches with odds from 104-105%. It is not as big compared to other top bookmakers, but the offer is not as bad considering that it is a new bookmaker. Furthermore, There are a lot of horse racing matches on both the mobile app and site as well. Since it is one of the most well-visited Sports next to football, odds on this specific sports is also strong. On the other hand, other sports that are covered very well are Golf, Volleyball, Basketball, and Cricket. The odds on some sports are good, not superb, but prices are worth every bet. Mobile Apps Features
As mentioned in the preceding section, Betbright is quite similar to its desktops website counterpart except that the Casino and Sportsbook separated into two different mobile applications. It appears that mobile apps are only made to provide users with a more convenient betting experience. However, there are key features on the app that are commendable, and some of these are:
In-Play Betting
The in-play betting feature will allow you to follow live sports matches through a versatile console. It operates efficiently and offers a long list of current events every day. There is a useful calendar which will make you stay updated on the upcoming events for the day. Same with the sports section, the organisation of live sports events in this presented and organised very well.
Live Streaming Services
Although limited when it comes to choices of games and events, it is good to know that Betbright caters live streaming services. On the homepage, you will see the âMy Live Racesâ section. You will also be able to access the platformâs live streaming feature. Take note that they only run the UK and Irish horse and greyhound racing for this feature.
Football Coupons
For football fans, there are quick links found on the homepage for Football Coupons. By clicking this specific feature which located on the second navigation bar, you will present with an excellent stat coverage all over the site. You will be informed of the football matches, odds prices, and cash out offers for the day.
Full Account Management
Some bookmakers do not allow players to fund their account through the app. It is a hassle, especially that the app has to promote convenience. Interestingly, you can do all your deposit and withdrawal transactions via the mobile app. You can view and edit all your transactions by just visiting the âMy Accountâ section in your account.
Review of Mobile Site Version
Betbright works perfectly in three main areas: functionality, navigation, and design. The mobile site is very interactive and responds quickly to any touches made by a player. There are no delays when it comes to navigation especially if connected with a reliable and strong internet connection.
The site is very user-friendly. Novice players will surely find it easy familiarizing their way around. Below the menu button, there is a navigation bar that will allow you to choose or switch products you want to play. This way, players can easily flick categories like Sports, In-Play, Casino, Games, and Live Casino. On the contrary, thereâs a secondary navigation bar meant for easy access towards the specific offerings of the site, namely Betfeed, Offer, Horse Racing, Football, Football Coupons, Tennis, and more.
If you are not a fan of grand layout and designs on a website, then you will be delighted to know that the BetBright site is plain and simple. The site uses blue and white for its colour scheme. The website is very straightforward, not flashy, but performs an excellent job.
Casino AppBetbright was launched in 2014 â the same year when the casino mobile app was introduced. The usual casino categories such as Table Games, Blackjack, Roulette, and Slots are on offer. Each category offers plenty of casino games. For instance, in Slot machines alone, you can choose over 400 slots machines to play from. The brand has many software providers but the most notable ones are NetEnt and Microgaming. These two big software companies are expert at providing fantastic games therefore, you are sure that you are up for a great treat. Some of their well-known branded games are Jurassic Park, Game of Thrones, Scarface, and Aliens. Generally, the casino provides bold and professional services which complement perfectly to their brand name. With the many choices of games on their Live Casino, Video Slots, Video Poker, and Jackpots, players whether novice or experts would certainly find the ones they would love. Mobile Version and Apps â Differences Between Them
Though it has been said that the mobile apps are pretty much the same as their desktop website, still there are differences which will make you think that the one is more reliable than the other. Here we break down some of their advantages and disadvantages to help you decide which one is better for you:
Mobile Bonuses
It will be a disappointment if a beautiful brand name like Betbright does not offer a welcome bonus. Fortunately, Betbright offers an app-only offer for horse racing lovers. If you place 10 Horse Racing Bets, youâll get one horse racing bet for free. Below are some of the most important terms and conditions for this offer.
Terms and Conditions:
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